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Privacy Policy

CAR/perks!, Ltd., is committed to respecting the privacy rights of our customers and all visitors to our Web site. We take this matter very seriously and have instituted many policies and procedures to insure that your privacy rights are safeguarded. The following outlines CAR/perks!, Ltd.'s, privacy policies and details the measures we have taken to protect your privacy, while providing you with a unique and rewarding online shopping experience.

Our Promise
CAR/perks!, Ltd., provides you with a safe, no-hassle method of researching, shopping, and purchasing a vehicle. In this regard, we address the issues of security, full-disclosure, fair and honest pricing, and provide a thorough and specific Privacy Policy.

What Information Does CAR/perks!, Ltd., Collect?
As part of the vehicle research and purchase process, information such as your e-mail address, name, and contact telephone numbers will be requested. This information will be used solely as described below.

When entering information on this Web site, it is transferred automatically to CAR/perks!, Ltd.'s, lead management system. Our system will automatically record the information and send it to an Internet Sales Guide (ISG) so that your inquiry may be answered promptly by a qualified representative near you.

CAR/perks!, Ltd., provides for limited employee access to the lead management system. Our system is a secured application that can only be accessed by entering a valid user name and password. Once you have expressed interest in being contacted, the ISG will respond through a personalized e-mail or phone call.

After the initial e-mail contact, there may be several points of communication between you and the ISG by either telephone or e-mail. At any point in the relationship, you have the option of indicating by either telephone or email that you no longer wish to be contacted by the ISG. In this event, the ISG will access the system and mark your customer record as ''closed'', at which time, you are removed from ''active'' status.

Does CAR/perks!, Ltd., Use Cookies?
CAR/perks!, Ltd., does not itself use "cookies." However, in some instances our partners may, in a limited manner, use a technology called "cookies." A cookie is a small piece of text that you can agree to place on your computer's hard drive. In most cases, you can set your Web browser to prompt you when a cookie request is being made from a Web page, you have the option to accept or not. If you accept or do not reject the cookie, then your browser adds the text in a small file, which will expire in 90 days. Accepting cookies in no way gives us access to your computer or any personal information about you. It is merely a method of storing information to improve your online experience. It will assist us in making your site visit easier and more productive. Technically, cookies are harmless, occupying just a few bytes on your hard drive. Note that personal information is often contained in or linked to a cookie (such as e-mail address, zip code, etc.). The only time that our partners receive such information is if you volunteer it by typing in the information. The use of the personal information is limited to being contacted by the ISG as described above, or, for obtaining financing if you request.

The following describes how our Web site uses cookies and how we provide you with a more personalized experience:

Marketing:
Our partners may publish special promotions, pricing promises, brand name, and various other messages on the Internet to help consumers find them. In order to determine which method is most effective, a cookie is used to capture which method was used to find our Web site. The information included in the cookie is limited to only the message identifier.

Does CAR/perks!, Ltd., Track My Visits?
At our partners' sites, they may also gather information about which areas of our site receive the most visits. We send site metrics information to a third-party who then aggregates the captured data. The type of data captured includes; search engine referral, traffic driven by ad banners or other online promotions, how visitors navigate around the site, and the most popular pages. We also track technical information, such as the browser version and operating system of visitors, to deliver a better site design for our visitors. The data is analyzed, generating several different types of reports showing different views on the data collected. We do not capture any information about any individual's use of the site—rather only aggregate data is captured. Our third-party metrics provider is obligated to strict confidentiality restrictions and is not permitted to sell or use CAR/perks!, Ltd.'s aggregate site data for any purpose other than for providing our partners with the metrics information. CAR/perks!, Ltd., does not share, sell, or provide any of this aggregate data with outside companies, with the exception noted above. Furthermore, CAR/perks!, Ltd., does not track where you go on the World Wide Web.

How Is E-mail Used By CAR/perks!, Ltd.?

A customer provides an e-mail address to CAR/perks!, Ltd., by:

Contact Form—if a customer wishes to be contacted by an ISG, the customer completes a National Corporate Pricing Certificate form that includes a request for their e-mail address.

When an e-mail address is requested, the customer voluntarily submits their e-mail address in order to receive follow up information or establish a relationship with an ISG.

Does CAR/perks!, Ltd., Share Any Information It Collects With Outside Parties?
At CAR/perks!, Ltd., we consider the information you choose to share with us personal and confidential. By registering and requesting the issuance of a National Corporate Pricing Certificate, you are agreeing to allow CAR/perks!, Ltd., to provide your name, address, and e-mail address to specific members of our dealership network in order to provide you the price discount that you are requesting or in other instances where required by law. There are several points within our site that may link to third party sites that may require various pieces of personal information. Each of these sites has their own Privacy Policy governing use on their sites.

Does CAR/perks!, Ltd., Provide a Way to Update or Remove Personal Information?
A customer wishing to change, update, or remove personal information may do so by contacting the ISG either by e-mail or telephone and stating their wishes at any time.

Why Are We Telling You All This?
Because CAR/perks!, Ltd., is a firm believer and active participant in consumer privacy, we maintain these policies that give our visitors full disclosure. CAR/perks!, Ltd., believes in improving the customer's online shopping experience through the responsible and secure collection and usage of customer data.

Your Consent
As a condition to using the CAR/perks!, Ltd. site, we require your approval to collect this data. By visiting CAR/perks!, Ltd., at www.CarPerks.net, you agree that we may collect and use this information as stated in our privacy policy. If we change our privacy policy, we will post the changes on this page so you are always informed about what information we collect, how we use, and under what circumstances we disclose it.

CAR/perks!, Ltd. Security Statement
At CAR/perks!, Ltd., we've taken important measures to keep the information you share with us safe and secure.

We do not read personal communications. We do not give out your telephone number, credit card information, or screen names, unless authorized to do so or as required by law.

How Do I Know When My Information Is Protected?
You can tell if you are using a Web browser that supports Secure Sockets Layer (SSL) if a "key" or "padlock" icon appears in one of the lower corners of your screen (For example, when using Netscape you will see a key; when using Internet Explorer you will see a padlock). When you enter a secure page, the key is "un-broken" or the lock is closed. This means that your communications are now secure, encrypted, and cannot be read by non-authorized sources.

Another sign that you are in a secure transaction mode is a URL that begins with "https:" When you see any of these symbols on your browser, you know that your information is protected, and you can interact with the Web site with confidence.

Privacy and Information We Collect
At CAR/perks!, Ltd., we take your privacy very seriously. Information provided by you on Certificate Registration applications, including identifying information such as address, telephone numbers, e-mail address, employer name, and other information, we know to be sensitive. Furthermore, we do not gather financial information about you, and therefore, we do not have this information in our database.

Information We Share With Others
We may use and share all of the information described above, subject to applicable law, with the following (these examples are not intended to be all-inclusive):

  • Service Providers—We provide information to third parties (including our affiliates) to assist us in servicing requests for Certificates and qualifying for National Corporate Pricing discounts. We also may use marketing firms, such as modeling companies, to assist us in our own marketing efforts.
  • Our Affiliates—Our affiliates are other companies in the CAR/perks!, Ltd., corporate family. In addition to using affiliates to perform services in connection with your Account, we may provide information such as identification and experience information, to CAR/perks!, Ltd., automobile dealerships in our network. We also may disclose information about you to third parties in certain other circumstances, as permitted by law.

Our Security Procedures
The security of customer information is very important to us, and we take a number of steps to safeguard it. We maintain physical, electronic, and procedural safeguards that comply with federal standards to guard nonpublic personal information about you. We limit access to personal and account information to those employees and agents who assist us in providing products and services to you. Employees who fail to follow our established standards are subject to disciplinary action. We also require third parties to whom we disclose nonpublic personal information to adhere to this Privacy Policy and to establish information security procedures

If you become an inactive customer, or if we close or suspend your Account, we will continue to adhere to the privacy policies and practices described in this notice to the extent we retain information about you. We may amend this Privacy Policy at any time, and we will inform you of changes as required by law. You may have other privacy protections under state laws, and we will comply with applicable state laws when we disclose information about you. This Privacy Policy replaces our previous disclosures to you about our information practices.



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